Product
Experience
Interface
Product
Experience
Interface
Designing digital experiences that don’t just look good — they work. With years of hands-on UX/UI expertise, I turn complex problems into simple, beautiful solutions that drive real results.
Designing digital experiences that don’t just look good — they work. With years of hands-on UX/UI expertise, I turn complex problems into simple, beautiful solutions that drive real results.
Design That Raised £10M: WoW Mobile Companion
Designed a fully functional prototype for a World of Warcraft mobile companion app that helped a private investor raise over £10 million in funding. The app empowered players to manage gear, guilds, and in-game activities from anywhere — extending gameplay beyond the desktop.
My Role:
Led end-to-end UX and UI design, from wireframes to interactive Figma prototypes.
Crafted a feature set that balanced hardcore functionality with casual accessibility.
Conducted user interviews with WoW players to map key pain points and feature priorities.
Delivered pitch-ready visuals and walkthroughs that brought the product vision to life.
Boosting Retention with Gamified Business Apps for Vodafone
Worked as part of a cross-functional UX team to design a suite of gamified business apps for Vodafone, aimed at increasing user engagement and retention across global enterprise clients. The project involved close collaboration with international stakeholders, regular user testing cycles, and high-impact presentations to align product vision across teams.
My Role:
Co-led UX design for core engagement features focused on gamification and user rewards
Facilitated workshops and usability tests with global business users
Presented design strategies to stakeholders across Europe, Africa, and the Middle East
Aligned product goals with user needs across multiple departments and timelines
lead Designer for A Food Startup in Funding Rounds
As the founding designer of Cultif, I collaborated with a small development team to launch a global food discovery platform that connects creators with audiences through culturally rich, goal-oriented meal content. Cultif is now in early-stage funding rounds.
My Role:
Designed the full product experience from the ground up — from user flows to high-fidelity UI.
Created systems for recipe sharing, subscriptions, creator dashboards, and cultural food discovery.
Collaborated daily with developers to test, iterate, and ship core features.
Built pitch materials and prototypes used in ongoing investor conversations.
Design That Raised £10M: WoW Mobile Companion
Design That Raised £10M: WoW Mobile Companion
Designed a fully functional prototype for a World of Warcraft mobile companion app that helped a private investor raise over £10 million in funding. The app empowered players to manage gear, guilds, and in-game activities from anywhere — extending gameplay beyond the desktop.
My Role:
Led end-to-end UX and UI design, from wireframes to interactive Figma prototypes.
Crafted a feature set that balanced hardcore functionality with casual accessibility.
Conducted user interviews with WoW players to map key pain points and feature priorities.
Delivered pitch-ready visuals and walkthroughs that brought the product vision to life.
Designed a fully functional prototype for a World of Warcraft mobile companion app that helped a private investor raise over £10 million in funding. The app empowered players to manage gear, guilds, and in-game activities from anywhere — extending gameplay beyond the desktop.
My Role:
Led end-to-end UX and UI design, from wireframes to interactive Figma prototypes.
Crafted a feature set that balanced hardcore functionality with casual accessibility.
Conducted user interviews with WoW players to map key pain points and feature priorities.
Delivered pitch-ready visuals and walkthroughs that brought the product vision to life.
Boosting Retention with Gamified Business Apps for Vodafone
Boosting Retention with Gamified Business Apps for Vodafone
Worked as part of a cross-functional UX team to design a suite of gamified business apps for Vodafone, aimed at increasing user engagement and retention across global enterprise clients. The project involved close collaboration with international stakeholders, regular user testing cycles, and high-impact presentations to align product vision across teams.
My Role:
Co-led UX design for core engagement features focused on gamification and user rewards
Facilitated workshops and usability tests with global business users
Presented design strategies to stakeholders across Europe, Africa, and the Middle East
Aligned product goals with user needs across multiple departments and timelines
Worked as part of a cross-functional UX team to design a suite of gamified business apps for Vodafone, aimed at increasing user engagement and retention across global enterprise clients. The project involved close collaboration with international stakeholders, regular user testing cycles, and high-impact presentations to align product vision across teams.
My Role:
Co-led UX design for core engagement features focused on gamification and user rewards
Facilitated workshops and usability tests with global business users
Presented design strategies to stakeholders across Europe, Africa, and the Middle East
Aligned product goals with user needs across multiple departments and timelines
lead Designer for A Food Startup in Funding Rounds
lead Designer for A Food Startup in Funding Rounds
As the founding designer of Cultif, I collaborated with a small development team to launch a global food discovery platform that connects creators with audiences through culturally rich, goal-oriented meal content. Cultif is now in early-stage funding rounds.
My Role:
Designed the full product experience from the ground up — from user flows to high-fidelity UI.
Created systems for recipe sharing, subscriptions, creator dashboards, and cultural food discovery.
Collaborated daily with developers to test, iterate, and ship core features.
Built pitch materials and prototypes used in ongoing investor conversations.
As the founding designer of Cultif, I collaborated with a small development team to launch a global food discovery platform that connects creators with audiences through culturally rich, goal-oriented meal content. Cultif is now in early-stage funding rounds.
My Role:
Designed the full product experience from the ground up — from user flows to high-fidelity UI.
Created systems for recipe sharing, subscriptions, creator dashboards, and cultural food discovery.
Collaborated daily with developers to test, iterate, and ship core features.
Built pitch materials and prototypes used in ongoing investor conversations.
More About
Yemi
Yemi
SENIOR UX DESIGNER, DESIGNING DIGITAL EXPERIENCES THAT CONVERT, ENGAGE AND SCALE
I'M AN INNOVATIVE DESIGNER AND DIGITAL ARTIST IN TOKYO. MY PASSION FOR MINIMALIST AESTHETICS, ELEGANT TYPOGRAPHY, AND INTUITIVE DESIGN SHINES THROUGH IN MY WORK.
SENIOR UX DESIGNER, DESIGNING DIGITAL EXPERIENCES THAT CONVERT, ENGAGE AND SCALE
From boosting conversions in telecom and finance platforms to leading accessibility-focused redesigns in healthcare tech, I specialize in combining research, strategy, and clean interface design to build experiences users love. Skilled in tools like Figma and Adobe XD, I bring both creative insight and technical precision to every project—helping businesses engage users, increase retention, and scale with confidence.
From boosting conversions in telecom and finance platforms to leading accessibility-focused redesigns in healthcare tech, I specialize in combining research, strategy, and clean interface design to build experiences users love. Skilled in tools like Figma and Adobe XD, I bring both creative insight and technical precision to every project—helping businesses engage users, increase retention, and scale with confidence.
I'm on the cutting edge of no-code tools that allow me to bring my creative visions to life. Though my methods may be unconventional, my dedication to the craft is unparalleled. I thrive on finding "unexpected solutions" and believe that with the right perspective, design can elevate the human experience.